Elisheva  is a senior marketer  and an active member of the country leadership board responsible for all corporate brand communication, public and government affairs.

Prior to that she was responsible for the business of Philips Consumer Electronics alongside the Philips brand reponsibilities in the Israeli market.

Before joining Philips Elisheva held a few global sales and marketing positions at ZAG Industries later acquired by Stanley Tools, a fortune 500 company in the area of DIY cosumer goods.

She has a BA in Humanities from  Hebrew University, Jerusalem.